"You're seeing that a lot of really small developers for the most part are pretty happy," he said.We spoke to Ben Bajarin, CEO and technology analyst at Creative Strategies, who is in the process of conducting an iOS developer survey to measure satisfaction with Apple and the App Store. Perhaps most telling were responses from CEO Tim Cook in court where he characterized the App Store's 30% commission as "a return on our IP," and said he believes Apple creates "the entire amount of commerce on the store," justifying whatever commission it chooses.īut a majority of iOS developers are actually pretty happy.The company has to square many of the revealing comments its executives made, both in private emails and in testimony, with the rosy message it sends to the world during events like WWDC. But in the picture Epic painted, Apple has been unwilling to change its behavior to protect profits, and exists in a market devoid of competition that would force that to happen. The trial often provided Apple an opportunity to make a rather convincing case for how it built the iPhone and the App Store and why it runs its mobile business the way it does. Apple antitrust trial that just concluded is looming over this year's conference. But more important than in years past is that Apple communicates that it cares about developers and actively wants to make their lives easier.īecause the Epic v. WWDC gives Apple a chance to reset the narrativeĪpple is hosting its second all-virtual Worldwide Developers Conference starting today, giving the company its annual opportunity to showcase upcoming changes to its software platforms and maybe some new hardware, too.
0 kommentar(er)
